About Us

Fund Raising Strategies is a family of individuals who love their country, care about each other, and are enthusiastic about the organizations they serve.

Whether working to preserve American history, teach the next generation about American heroes, rescue innocent, abused animals, or give back to veterans in need, our clients are dedicated to making America a better place. We share their passion.

Though we don’t work at museums, muck the stalls, or build homes for injured veterans, our expertise in raising funds is a rewarding way to partner with and help these dedicated charities accomplish their missions.  

Perhaps we can help you turn your dreams into reality like we have for so many others.

Integrity: Our Most Prized Possession

More than anything else, Fund Raising Strategies is known for its integrity. Not just the kind of integrity that does what's right when it's good for business, but the kind of integrity that does what's right when nobody is looking.

When problems happen, you'll hear about them first from us. We won't sugarcoat them, and we won't gloss over them. And we'll not only tell you the truth, we'll suggest a solution. But you'll have the final word when it comes to solving the problem to your complete satisfaction.

Nothing beats integrity when it comes to building trust in a relationship. And without mutual trust, excellence is impossible. Worse yet, passion without integrity is a recipe for disaster.

The FRS Way

  1. Priorities. We keep ours straight . . . God, family, country, business.
  2. In business, clients come first. Their success is our success.
  3. Quality through commitment. There is no other way.
  4. Innovation without risk doesn't exist. Go for it!
  5. There is no substitute for integrity.
  6. Mutual trust. We can't do our best without it.
  7. Everyone a leader. Everyone a team player. It's the key to excellence.
  8. Courtesy is a must.
  9. Pride. We're proud of what we do. We're proud of each other.
  10. Fun. We enjoy work. We enjoy life.

Board of Directors

Fund Raising Strategies is blessed to have an outstanding Board of Directors who provide guidance and direction to the management team. In addition to the outside directors shown below, Tammy Cali serves as President, and Brian Anderson serves as Secretary and Treasurer of the corporation.

Jon Bruss

Jon is founder and CEO of Fortress Partners Capital Management, Ltd., a private investment fund manager and community bank advisor investing in, and advising privately-owned and publicly-traded community banks across the country.

With over 50 years of experience in commercial banking, finance, and investment banking, Jon served as a director of Ovation Holdings, Inc. and of Encore Bank, Naples, Florida, and as a director of GulfShore Bancshares, Inc. and of Gulfshore Bank in Tampa, Florida. Jon serves as a director Advantage Leasing Corporation (AdvantagePlusFinancing), a privately-owned direct lender in Brookfield, Wisconsin. Jon served as chairman and a director of WELS Investment Funds, Inc., Waukesha, WI which manages over $220 million of assets for the congregations and affiliates of the Wisconsin Evangelical Lutheran Synod. Jon serves as an advisory director of CALLA, the Center for the Advancement of Lutheran Liberal Arts at Concordia University—Chicago. He also serves as an advisory director of BankMyBiz, LLC ® Milwaukee, providing innovative electronic relationship-based lending for banks nationwide and as an advisory director of Block Time Financial, LLC, Nashotah, Wisconsin, focused on providing liquidity to the Stellar ecosystem and the digitalization and frictionless transfer of assets.

Bruce W. Eberle

Along with his wife Kathi, Bruce founded Fund Raising Strategies in 1974. Since its inception, Fund Raising Strategies has raised more than a billion dollars for great causes, and PACs, and candidates. In 2019 Bruce and Kathi sold Fund Raising Strategies to the employees via an ESOP.

Bruce has spoken a number of times at the International School of Fund Raising in England and Spain and is the author of Charitable Direct Mail Fund Raising a widely used manual throughout the direct mail fund raising industry that has gone through six printings, and is available in English, Spanish, and Portuguese. He is currently working on another book for high school and college students focused on America’s founding principles and why they must be preserved. For a number of years Bruce wrote a weekly blog advocating free markets, individual responsibility, and promoting America’s founding principles.

He is a recipient of the Nehemiah award for leadership from Youth for Tomorrow (YFT), a residence home for at-risk boys and girls, and the Pro Gloria Dei award from Wisconsin Lutheran College (WLC) where he has twice given the commencement address. Bruce is a trustee of YFT, a Regent at WLC, a founder of Time of Grace Ministry, and a member of the Reagan Ranch Board of Governors. Bruce and his wife, Kathi, co-chair an annual gala to benefit Grace Christian Academy, a special school that provides a high quality education for the children of families, more than 50% minority, who would not otherwise be able to do so. Bruce is a graduate in mechanical engineering, and a military veteran. He and his wife Kathi have two children, and four grandsons. Kathi and Bruce live in Vienna, Virginia.

Katherine M. Eberle

The daughter of a patriotic mother and proud U.S. Marine who fought at Guadalcanal and throughout the Pacific Theater in World War II, Kathi Eberle has always been proud to be an American.

In 1974, along with her husband, Bruce, Kathi co-founded Fund Raising Strategies, a company that is a leader in raising funds for various non-profit and charitable organizations. She served as treasurer of Fund Raising Strategies since its inception until it was sold to employees of the company at the end of 2019. She continues to serve as a member of Fund Raising Strategies's board of directors.

On three occasions Kathi was a featured speaker at the International School of Fund Raising in England. Kathi has also been involved in numerous charitable activities, including Youth for Tomorrow (YFT), a residence home for at-risk boys and girls. For 13 years, she served as chairman of YFT’s annual live auction, raising nearly $2 million during that time. In 2013 the YFT chairman, former Washington Redskins Coach Joe Gibbs, presented Kathi with the annual Volunteer of the Year award.

For several years, Kathy has served as co-chairman of a gala benefitting Grace Christian Academy, a northern Virginia school serving a diverse student body from pre-Kindergarten through eighth grade.

Kathi is a graduate of Madison College (now James Madison University) with a BS in elementary education. Kathi and her husband, Bruce, have two children and four fun and active grandsons.

William D. Griffiths

In August 2020, Bill Griffiths stepped away from his everyday responsibilities at Fund Raising Strategies, having served for 24 years as the corporation’s Chief Financial Officer. Throughout his career, Bill improved the profitability and effectiveness of businesses and government. He was Vice President of Operations and Corporate Development at Nomadic Display — the world's leading maker of portable exhibits for trade shows.

At American Management Systems, he directed projects for top Defense firms and the U.S. Navy. As a Navy Supply Corps Officer, he managed the finances and supplies of two warships and served in Viet Nam’s Me Kong Delta. Bill’s ashore assignments included the Naval Supply Center at Oakland, Bureau of Naval Personnel, and Naval Supply Systems Command Headquarters, with additional duty at the White House. Bill and his wife, Kay, live in Annandale, Virginia, and travel frequently to visit their two daughters, Emily and Amanda (but mostly their granddaughters Persephone and Elizabeth).

Rebecca Hagelin

Rebecca Hagelin is the President and CEO of Rebecca Hagelin Communications and Marketing, LLC, which specializes in creating talk radio alliances and advertising campaigns that build membership, donations, activism, and grassroots support of non-profit organizations and businesses.

Rebecca served as the Vice President of Communications and Marketing for The Heritage Foundation from 2002-2008. She is the architect of Heritage's national radio campaign featuring embedded ads on the Sean Hannity and Rush Limbaugh programs. Hagelin has also served as vice president of communications for WorldNetDaily.com, a news site that specializes in the investigative reporting of government waste, fraud and abuse. Rebecca is the author of three books on the culture, her must recent being, “30 Ways in 30 Days to Strengthen Your Family”. Her popular weekly column, “Inside the Culture” appears in The Washington Times on Mondays. She also writes for PatriotPost.us and other publications. Rebecca serves on the board of directors/advisors for Dr. James Dobson's Family Talk; Awakening; Enough is Enough and has been an officer and Executive Committee member of the Council for National Policy.

Vern McHargue

Vern is a nation-wide TOP 10% REALTOR® with Long & Foster. He has been named a WASHINGTONIAN Magazine Best Agent for the past four years and the office-wide Top Producer for four of the past five years.

Prior to joining Long & Foster, Vern served as Controller and Director of Finance for The Heritage Foundation in Washington, DC, Corporate Controller for United Way Worldwide, Corporate Chief Accountant for Experience Works!®, a national nonprofit organization in Arlington, and Divisional Controller for The Salvation Army’s National Capital & Virginia Division. In addition to his MBA from Marymount University and BS degree from Oklahoma State University, Vern holds a personal financial planning certificate through the College for Financial Planning and two executive leadership certificates from Wharton Business School. Vern is committed to volunteerism and civic participation and is Vice President & trustee with Youth for Tomorrow and a member of the St. Andrews Society and Sons of the American Revolution.

Community Involvement

Members of the Fund Raising Strategies family also play active roles in their community, participating in blood drives, church events, drum and bugle corps, marathons, charity walks, Little League, Boy & Girl Scouts, and many others. We're just as proud of our plaques recognizing our support of local community charities as we are of the awards Fund Raising Strategies has achieved for direct mail excellence. We believe strongly in practicing what we preach.

People runing marathon on city streets.

(Marketing Award for Excellence and Innovation). Since 1979, the Direct Mail Association of Washington has bestowed MAXI awards to honor direct mail packages that elicit hugely successful returns. Fund Raising Strategies has been recognized numerous times over the decades.

An award ceremony with worldwide scope and vision, The Direct Mail Association International’s Echo Awards honor direct mail fund raisers from around the globe. Over the years Fund Raising Strategies has won this prestigious prize on numerous occasions.

Award-winning Packages

Fund Raising Strategies has been recognized with annual awards from both the International Direct Marketing Association as well as from the Direct Marketing Association of Washington. In fact, our walls are covered with plaques and awards for excellence in direct mail fund raising.

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